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design process*:

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• research + observe​​

• define the why

• ideate the how

• visualize the what

• refine + share

anannya bhagwat

anannya bhagwat is a creative lead, brand strategist, and singer based in PHL and plotting her next move to NYC.

her name means “the one and only,” and that’s the same energy she strives to bring to everything she does.

anannya works at the intersection of strategy, design, and human behavior, turning ideas into experiences people actually want to engage with.

in a world full of systems designed to fit humans, her approach is the opposite. she designs (and redesigns) systems that humans can change as they grow and evolve, putting people at the center of decision-making.

her thinking starts with three questions: why does this matter? how does it affect people’s lives? and what ultimately makes them care? those questions guide everything from visual systems and brand experiences to content, campaigns, and creative concepts.

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in addition to her constant curiosity, she spends her time singing, lifting, crocheting, meeting new people, and spending time with her cat, numi.

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(uh-NUN-nya)

*based on Simon Sinek's Golden Circle Theory

(BHAHG-wut)

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