
design process:

• research + observe​​
• define the why
• ideate the how
• visualize the what
• refine + share
anannya bhagwat
anannya bhagwat is a creative strategist, designer, and singer based in PHL and plotting her next move to NYC.
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her name means "the one and only" and that's the same energy she strives to bring to everything she does.
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in a world full of systems designed to fit humans, anannya's approach is the opposite. she designs (and redesigns) systems that humans can change as they grow and evolve, putting people at the center of decision-making.
her guiding principles center on why something matters, how it affects people's lives, and what ultimately makes them care, helping brands create real, raw experiences for their people.
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in addition to her constant curiosity, she spends her time singing, lifting, crocheting, meeting new people, and spending time with her cat, numi.
(uh-NUN-nya)
*based on Simon Sinek's Golden Circle Theory
(BHAHG-wut)

