as social media & multimedia strategy lead, created and directed IG and linkedin content to raise awareness about career advising and the career portrait lounge, collaborating with marketing and design teams. campaigns generated 136K+ impressions, 21K+ profile visits, and 140+ website traffic, increasing student sign-ups and engagement.
 

year
2023-25
 

client
rutgers university - operations & strategic outreach
 

scope
social media strategy, content direction, creative production