a speculative collaboration that reimagines the iconic K-Pop lightstick as a collectible fragrance bottle.
This concept explores how Valentino could extend its lifestyle branding by merging the emotional power of a fandom with the sensorial world of fragrance. Drawing on themes of identity, community, and cultural crossover, the design positions perfume as both self-expression and an immersive brand experience for Gen Z as an audience.

year 
2025

client
proof of concept

scope
concept design & creative direction