as social media & multimedia strategy lead, designed and produced Instagram content and promotional graphics to drive student participation, collaborating with a graphic design intern. campaigns resulted in 5,000+ players, 60% increase in social media reach, and 70% growth in engagement, while leveraging trending concepts like #rutgersmath to boost interaction.

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year
2023-24

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client
rutgers university - operations & strategic outreach

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scope
social media strategy, content direction, creative production